CATEGORIES

Regional Categories

Entries close: May 2022



This award celebrates the key role of bars and pubs as part of the Scottish visitor experience. 

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Best Hotel Experience (over 20 rooms)

The hotel experience is key to creating visitors' lasting impressions of Scotland and our world-famous Scottish hospitality. 

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Best Hotel Experience (under 20 rooms)

The hotel experience is key to creating visitors' lasting impressions of Scotland and our world-famous Scottish hospitality. 

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This category is designed to recognise and celebrate those businesses providing visitors with a unique and memorable tourism experience centred around food and drink. 

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Best Eatery Experience


This category is designed to recognise and celebrate restaurants and eateries that provide an exceptional customer experience and a quality food and drink offering, promoting local Scottish produce.

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Best Outdoor or Adventure Experience

This category celebrates businesses that provide unforgettable, quality and authentic experiences to their visitors who engage with the landscape and local communities in a positive and environmentally sensitive way.

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Best Self-Catering Experience

This category celebrates businesses that provide fantastic and genuine emotional engagement with the visitor, whether online or in person, and an exceptional service.

Best Visitor Attraction Experience

This category celebrates the variety of opportunity provided to Scotland's visitors, and the attractions which provide world class service with a distinctive Scottish twist.

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Innovative Use of Digital or Technology

This category celebrates those businesses that have adapted to embrace the change in order to provide a better customer experience, engagement and/or improve business efficiency.

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Most Hospitable B&B or Guest House

This category celebrates going the extra mile to demonstrate heart-warming levels of customer service to every guest who steps through the door.

Regional Ambassador


Individuals who go above and beyond to contribute to the development of tourism in their area with a passion for the future of tourism.

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Tourism & Hospitality Hero

We have in mind tourism guides, front of house staff, drivers and receptionists - anyone who works on the front line of the tourism industry - so if you know a "service hero" in any appropriate role, please apply!

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Working Together for Tourism

This category celebrates partnerships, collaborations and team working, whether that be with local businesses, communities or a group of individuals. 











National Categories

Entries close: September 2022

Best Business
Event or Initiative

This category celebrates business events as catalysts for economic and social transformation.

Best Live Cultural or Sporting Event

This category celebrates recurring events that are part of our ongoing tourism offering which include, inspire and involve all participants.

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Best Virtual Cultural or Sporting Event 

This category is open to recurring and one-off sporting events taking place across Scotland.

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Inclusive Tourism Award

This award is for any tourism businesses who set the standard for inclusive tourism practices and can serve as an example to the tourism industry.











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