The Scottish Thistle Awards are delighted and extremely grateful to work with a broad range of organisations and brands who share our passion for the Scottish tourism and events industry and whose support allows us to deliver our prestigious awards programme and ceremonies celebrating industry excellence. Discover more about each of our partners below.

Find out how you can sponsor the Scottish Thistle Awards


Our Sponsors

Headline Sponsor - Johnstons of Elgin

At the heart of every compelling story lies a narrative and Johnstons of Elgin is no different. Since 1797, the Johnstons of Elgin signature innovation and quality have been without compare. The Johnston family name has always been synonymous with craft, patience, elegance and luxury. A byword for innovation and benchmark-setting, over the past 225 years Johnstons of Elgin has defined and redefined the industry, again and again.

Johnstons of Elgin is one of the last few vertical mills in the UK still carrying out all the processes from raw cashmere and fine woollen fibres right through to the finished product. Johnstons of Elgin’s mills in Elgin and Hawick employ 850 people, including highly skilled textile craftsmen and women.   

Abbey UK

Abbey UK is a member of the Abbey Group, a collection of travel companies with offices in Edinburgh and Dublin. Established in 1978, the Group is owned and managed by a team of experienced travel professionals and its core business is selling the destinations of Ireland and the UK to the worldwide travel trade on a B2B basis. Abbey UK specialises in leisure tourism and offers the full range of services for Group and Individual Travel. Our experienced multi-lingual teams are on hand to service requests and enquiries on a tailormade basis.

Abbey UK sponsors Best B&B or Guest House Experience category.


Fishers, a K-BRO company, is the market leader for textile rental, industrial workwear and laundry throughout Scotland and the north of England. The Cupar-based company, established in 1900, cleans, irons and delivers more than two million items every week, providing linen rental, workwear hire and cleanroom garment services to the hospitality, healthcare, manufacturing and pharmaceuticals sectors. Fishers operates seven sites in Scotland and the North of England. Fishers’ client base includes major hotel chains such as Premier Inn, Travelodge and Jury’s Inn, as well as prestigious venues such as the Caledonian Waldorf Astoria, Edinburgh International Conference Centre and boutique Malmaison and Hotel Du Vin chains.

Fishers sponsors Best Hotel Experience (over 20 rooms)

Historic Environment Scotland

Historic Environment Scotland is the lead body established to investigate, care for and promote Scotland’s historic environment. We aim to ensure our historic environment is cared for, valued and enhanced, now and for future generations.  

We are responsible for more than 300 historic properties across the country from the Borders and Dumfries and Galloway to Orkney and Shetland, including some of the country’s iconic visitor attractions such as Edinburgh and Stirling Castles and Skara Brae. We welcome visitors from all over the world and are committed to working in and supporting partnership across the country to develop the tourism economy.

Historic Environment Scotland sponsors Working Together for Tourism

HIT Scotland

Since its inception in 1994, the Hospitality Industry Trust (HIT) Scotland has provided empowering inspirational development to literally tens of thousands of people studying or working in the hospitality industry in Scotland.    

The charity's scholarship programme is open to applicants from all levels and sectors of the industry, including further and higher education, and offers learning experiences, designed to give you new skills or knowledge, to experience best practice, or refresh your way of thinking.    

For more information on HIT Scotland visit hitscotland.co.uk

HIT Scotland sponsors Tourism & Hospitality Hero

Holyrood Distillery

Opened in 2019, Holyrood Distillery was founded by Canadian couple Rob and Kelly Carpenter and Scot, David Robertson. The distillery’s founders had a vision to create a new kind of distillery, one that would reflect the dynamism and diversity of present-day Edinburgh. Holyrood is a modern distillery in the heart of historic Edinburgh. Inspired by its surroundings, and never afraid to experiment, the distillery is dedicated to shaping the spirit of tomorrow. The distillery’s whisky is currently maturing. As well as distilling single malt whisky, Holyrood Distillery produces award-winning gin, rum and other spirits.  

For more information on Holyrood Distillery visit holyrooddistillery.co.uk

Holyrood Distillery sponsors Drinks Reception.

J. Thomson Colour Printers

J. Thomson Colour Printers is the market leader in Scottish print.     

The award-winning Glasgow-based company has an accomplished record in providing quality print solutions to a diverse, blue chip client base.      

This is underpinned by a clear commitment to Scottish business which is supported from regional offices in Edinburgh, Aberdeen, Inverness and Perth.

For the last twelve years J. Thomson has been a partner to the Highlands and Islands Tourism Awards and is proud to once again be working with the Scottish Thistle Awards for 2022/2023.

J. Thomson Colour Printers sponsors Food Tourism Award

The Macallan Estate

Founded in 1824, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then, it has built a reputation as one of the world's truly great single malt whiskies.  

The Macallan Estate in Speyside offers an insight into the process, production, people and passion that makes this single malt whisky so special.  

Book in for an experience led by an expert team who give an insight into the dedication and craft that goes into making every bottle of The Macallan.  

Discover The Macallan Bar, where you can sample The Macallan’s finest whiskies, dine in Elchies Brasserie, where dishes inspired by Speyside’s abundant natural larder are served or browse the Boutique for exquisite purchases. 

The Macallan Estate sponsors Best Luxury Experience

Scottish Licensed Trade Association

Founded in 1880 The Scottish Licensed Trade Association is the only national organisation which represents all sectors of the Scottish Licensed Trade Industry. 

Our aim is to give a voice to everyone involved in the Scottish Licensed Trade. You may own one bar or multiple outlets, you may be a tenant, a manager or are employed in any way in the industry, whatever your role we are working tirelessly on your behalf.

Scottish Licensed Trade Association sponsors Best Bar or Pub

Our Partnerships

Established in 2003 the Highlands and Islands Tourism Awards strives to recognise and celebrate excellence across all sectors of the industry, covering an area which stretches from Shetland to Campbelltown and the Outer Hebrides to the Cairngorms. 

The HITA Board of Directors comprises of industry led volunteers who are driven by their passion and commitment to tourism. The Board’s vision is to deliver a unique and outstanding celebration which recognises the very best in the Highlands and Islands Tourism Industry.

HITA promotes and encourages excellence within tourism, formally recognising best practice through a fair, open and honest judging process, allowing our winners to progress into the national stage at the Thistle Awards. 

Aberdeen City and Shire Tourism Awards LogoSince 2015, the Scottish Thistle Awards have partnered with Aberdeen City & Shire Tourism Awards (ACSTA), working together alongside the Industry Panel, to develop the regional programmes - aligning categories, judging criteria and schedules among other aspects - with the delivery of each of the programmes and awards ceremonies managed independently at a regional level.


Scottish Thistle Awards
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