News Scotland partners with VisitScotland to help promote the 2022/23 Scottish Thistle Awards

The Scottish Thistle Awards are excited to have partnered with News Scotland, publisher of The Times and Sunday Times Scotland and The Scottish Sun to provide the perfect platform to celebrate and drive awareness of the Scottish tourism and events industry. With features and supplements such as Alba, Scotland and the Best, and Sun Travel, News Scotland offers the ideal platforms to raise the profile of the Scottish Thistle Awards and what they mean to Scotland’s tourism industry.

News Scotland as a brand has the benefit of being able to deliver new tourism and leisure content through this partnership which will be of interest to audiences in Scotland and beyond. It is our joint ambition to help the tourism and leisure industry in Scotland, for both service providers and Scottish holidaymakers alike. The mutually beneficial partnership will allow News Scotland and VisitScotland to maximise opportunities around content, marketing and networking, showcasing what tourism can offer consumers, businesses and the wider economic community.

Entering your business into any of the 17 regional or national categories of the Scottish Thistle Awards will give you the opportunity to receive national media coverage allowing you to celebrate your success and hard work in front of a potential audience of 3 million adults a month across the Times, Sunday Times and the Scottish Sun.

We are delighted to be working with VisitScotland as media partners for the Scottish Thistle Awards – the pinnacle of recognition for the Scottish tourism and hospitality sector, which will be so crucial to rebuilding the economy in the post-Covid era.​ Readers of our Scottish products – The Scottish Sun, The Times Scotland and The Sunday Times Scotland – love to travel in Scotland for long and short breaks. We look forward to joining VisitScotland in celebrating the industry in the run up to the awards over the coming year, and beyond.

Richard Bogie, Managing Director of News Scotland

The partnership will also lead to the creation of an exclusive readers’ award, providing readers of The Scottish Sun the opportunity to vote for a particular winner in a selected category. Readers of the Times, Sunday Times and Scottish Sun love to travel and with summer just round the corner, now is the perfect time to promote the Scottish Thistle Awards and ask them to become involved. Over half a million of their readers took a holiday or short break in Scotland in the last 12 months and will have first-hand experience of many of the shortlisted entries across the categories at a regional and national level.

The Scottish Thistle Awards shine the spotlight on the very best of Scotland’s tourism industry. Working with the well-known titles within the News Scotland group will help raise the profile of Scotland’s premier tourism awards and celebrate the enormous contribution the tourism and events industry makes to Scotland’s economy and beyond.

Steven Walker, VisitScotland Board member and Chairman of the Scottish Thistle Awards Industry Panel
New Scotland Logo
Scottish Sun Logo


Scottish Thistle Awards
c/o VisitScotland
94 Ocean Drive
Edinburgh EH6 6JH
0131 472 2228


© Copyright Scottish Thistle Awards 2022