The Scottish Thistle Awards are an opportunity to shine a spotlight on individual businesses and people working within the tourism and events industry in Scotland, celebrating excellence within this vital part of the Scottish economy, which is worth around £11.5 billion. 

Becoming a sponsor of the Scottish Thistle Awards is an excellent opportunity for your company to reach thousands of tourism businesses and potential customers. The 2022/23 awards programme achieved over 500 entries and over 1,000 nominations and we welcomed more than 500 guests to our regional awards and a further 450 guests to our national final in February 2023. 

The Scottish Thistle Awards offers a range of sponsorship options to companies that share our passion for the tourism industry.  

A unique opportunity to reach Scotland's tourism sector

We are delighted and extremely grateful to work with a range of organisations and brands who share our passion and whose support allows us to deliver our programme.

To learn more about sponsorship opportunities and how we can work together, email us at: info@scottishthistleawards.co.uk

Johnstons of Elgin
Headline Sponsor

At the heart of every compelling story lies a narrative and Johnstons of Elgin is no different. Since 1797, the Johnstons of Elgin signature innovation and quality have been without compare. The Johnston family name has always been synonymous with craft, patience, elegance and luxury. A byword for innovation and benchmark-setting, over the past 220 years Johnstons of Elgin has defined and redefined the industry, again and again.

Its impeccable credentials stem from a mastery of the yarn and how its craftspeople handle, finesse and manipulate it in ways impossible for any other manufacturing brand to match.


Fishers, a K-BRO company, is the market leader for textile rental, industrial workwear and laundry throughout Scotland and the north of England. The Cupar-based company, established in 1900, cleans, irons and delivers more than two million items every week, providing linen rental, workwear hire and cleanroom garment services to the hospitality, healthcare, manufacturing and pharmaceuticals sectors. Fishers operates seven sites in Scotland and the North of England. Fishers’ client base includes major hotel chains such as Premier Inn, Travelodge and Jury’s Inn, as well as prestigious venues such as the Caledonian Waldorf Astoria, Edinburgh International Conference Centre and boutique Malmaison and Hotel Du Vin chains.

Fishers sponsors Best Hotel Experience category.

The Macallan Estate

Founded in 1824, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then, it has built a reputation as one of the world's truly great single malt whiskies.  

The Macallan Estate in Speyside offers an insight into the process, production, people and passion that makes this single malt whisky so special.  

Book in for an experience led by an expert team who give an insight into the dedication and craft that goes into making every bottle of The Macallan.  

Discover The Macallan Bar, where you can sample The Macallan’s finest whiskies, dine in Elchies Brasserie, where dishes inspired by Speyside’s abundant natural larder are served or browse the Boutique for exquisite purchases. 

The Macallan Estate sponsors Best Luxury Experience category.


Scottish Thistle Awards
c/o VisitScotland
94 Ocean Drive
Edinburgh EH6 6JH
0131 472 2228


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