VISITSCOTLAND'S Industry and events directorate 


VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help the sector thrive. 

This directorate has a strong focus on collaboration and partnership working, developing and maintaining strategic relationships with a wide range of partners.

Its main aim is to ensure that tourism and events is seen as an important and valuable industry for Scotland. It harnesses the power of partnerships, collaborating locally, nationally, and globally with a range of partners and stakeholders. These include:

  • tourism businesses
  • Scottish events sector
  • industry and sector bodies
  • destination management organisations and communities
  • local authorities
  • enterprise agencies
  • UK and international partners

The team leads the delivery of our role in national tourism and events strategies – Scotland Outlook 2030 and Scotland the Perfect Stage 2024-2035.


 CONNECT AND KEEP IN TOUCH 


For further information about our directorate's teams and wider events industry news, sign up to our e-news, follow us on X and LinkedIn. You can keep up to date on all things tourism related by signing up to Tourism Insider e-news here, following @VisitScotNews and LinkedInYou can also visit our online Business Support Hub for a wide range of practical advice and support for events businesses, and sign up for the newsletter.

Alternatively, you can contact us via one of the following methods.


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If you are experiencing any difficulties accessing the information set out on our pages, please email us at nationaleventsconference@visitscotland.com