This category celebrates those providing outstanding overnight accommodation, which do not consider themselves a hotel, inn or guest house. Businesses should provide an authentic Scottish experience and genuine engagement with the visitor, whether online or in person, and an exceptional service. This award celebrates those providing a unique and bespoke accommodation experience to suit visitors' travel style, while ensuring true Scottish hospitality is at the forefront of the offering.

• Types of services on offer
• Size and purpose of your business
• How long you have been operating 
• Any other information you feel is relevant

You should provide clear evidence of activity and outcomes within the time period 1^st May 2024 – 31^st March 2025.

• The attention to detail paid to all aspects of the guest experience – from pre-arrival (digital presence) through to post-visit – to ensure all needs are proactively met and the experience is personalised for every guest
• The unique aspects of your accommodation on which your guests comment most positively
• If applicable, any training or development has your team undergone to provide consistent standards across your accommodation portfolio to enhance customer experience
• The ways in which you intentionally bring a sense of place to your accommodation – eg. proactively encouraging guests to enjoy the local area; include products from local artisans or producers in welcome hampers; promoting local businesses

You should provide clear evidence of current developments and how benefits will be monitored / measured, eg. through guest feedback, increased revenue, target market statistics. Please cover any areas you think are relevant although you may wish to include aspects such as:

• Intentionally targeting new markets or increasing occupancy rates
• Obtaining an external assessment of quality and experience (eg awards schemes, customer ratings)
• Plans for new and innovative products/services
• New collaboration and/or partnership working