• Types of services on offer
• Size and purpose of your business
• How long you have been operating 
• Any other information you feel is relevant

You should provide clear evidence of activity and outcomes within the time period 1^st May 2024 – 31^st March 2025.

• The attention to detail paid to all aspects of the guest experience – from pre-arrival (digital presence) through to post-visit – to ensure all needs are proactively met and the experience is personalised for every guest
• The unique aspects of the hotel on which your guests comment most positively
• The ways in which you intentionally bring a sense of place to your accommodation – eg. serving local food and drink, incorporating aspects of local/Gaelic language throughout the offering, proactively encouraging guests to enjoy the local area, highlighting cultural and historical points of interest.
• Any training or development your team has undergone to provide consistent standards across the hotel experience
• How do you listen and make improvements based on feedback – provided directly or through third party sites? Do you consult and involve staff in the process? 
• Any examples of collaboration and partnership you may have with other high-quality tourism providers to create an enhanced experience for your guests

You should provide clear evidence of current developments and how benefits will be monitored / measured, eg. through guest feedback, increased revenue, target market statistics. Please cover any areas you think are relevant although you may wish to include aspects such as:

• Intentionally targeting new markets or increasing occupancy rates
• Obtaining an external assessment of quality and experience (eg awards schemes, customer ratings)
• Plans for new and innovative packages
• New collaboration and/or partnership working