This category opens Monday 17th March at 10:00am and closes Monday 28th April at 23:59pm        

What is this category about?
B&Bs and guest houses are at the front line of Scotland’s hospitality reputation and are key to creating visitors' lasting impressions of Scotland. This category celebrates businesses going the extra mile to provide a personal memorable and authentic experience.

• Types of services on offer
• Size and purpose of your business
• How long you have been operating 
• Any other information you feel is relevant

You should provide clear evidence of activity and outcomes within the time period 1^st May 2024 – 31^st March 2025.

• The attention to detail paid to all aspects of the guest experience – from pre-arrival (digital presence) through to post-visit – to ensure all needs are proactively met and the experience is personalised for every guest
• The unique aspects of your accommodation on which your guests comment most positively
• The ways in which you intentionally bring a sense of place to your accommodation – eg. serving local food and drink, incorporating aspects of local/Gaelic language throughout the offering, proactively encouraging guests to enjoy the local area, highlighting cultural and historical points of interest.
• The ways in which you intentionally bring a sense of place to the breakfast/dining experience – showcasing Scottish produce at its best
• Any examples of collaboration and partnership you may have with other high-quality tourism providers to create an enhanced experience for your guests

You should provide clear evidence of current developments and how benefits will be monitored / measured, eg. through guest feedback, increased revenue, target market statistics. Please cover any areas you think are relevant although you may wish to include aspects such as:

• Plans for new and innovative products/services - eg. Identifying the opportunity to increase sales by offering a supper menu to guests or perhaps creating a new outdoor facility for your guests to enjoy.
• New collaboration and/or partnership working – eg plans to create a new product by partnering with local dark sky events to enhance the overall guest experience.
• Intentionally targeting new markets or increasing occupancy rates
• Obtaining external feedback on the quality of the customer experience via online reviews or relevant award schemes