As Senior Responsible Tourism Manager at VisitScotland, Lyn Donnelly is responsible for leading the organisation’s Responsible Tourism Strategy ensuring that tourism considers not only the needs of the visitor and the industry, but also the host communities and the environment.   

With a passion for travel, Lyn has 20 years' experience, working in the tourism sector in Scotland, New Zealand and Australia.  

Lyn has played a key role in developing responsible tourism support for the tourism and events industry, supporting VisitScotland’s ambitions for Scotland to be one of the most economically, environmentally and socially sustainable destinations in the world.