VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help the sector thrive. 

VisitScotland has an Events Directorate that works directly with the events sector and wider partners to develop a strong and dynamic events industry for Scotland and build Scotland’s reputation as the Perfect Stage for events. There are three departments within the Events Directorate:  

  • EventScotland
  • Development – Events Industry 
  • Business Events 

We support and secure a portfolio of culture, sport and business events, plus help develop the industry through guidance and knowledge-sharing.  

Scotland’s continued success in securing and developing events is driven by its strong and coordinated national events strategy ‘Scotland the Perfect Stage’. It has helped to build and maintain a diverse national portfolio of events that bring incredible value to Scotland’s economy, generating jobs and attracting visitors from across the globe while also generating significant media profile, as well important cultural and social impacts for the whole country.  

Since its inception in 2003, alongside support for our home-grown events, we have helped bring some of the world’s biggest events to Scotland, including: The 2014 Ryder Cup, 2014 Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, The 2019 Solheim Cup and COP26. Scotland’s reputation as ‘The Perfect Stage’ was further reaffirmed when we helped deliver the biggest ever cycling event in history – 2023 UCI Cycling World Championships.   


For further information about EventScotland and Development – Events Industry teams and wider events industry news sign up to our e-newsfollow us on X/Twitter and LinkedIn. For Business Events news, sign up to e-news here, follow on X/Twitter and LinkedIn. You can keep up to date on all things tourism related by signing up to Tourism Insider e-news here, following @VisitScotNews and LinkedIn. Alternatively, you can contact us via one of the following methods.

Alternatively, you can contact us via one of the following methods.

Photography credits: © Chris Watt Photography

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