VISITSCOTLAND EVENTS DIRECTORATE 

Scotland’s continued success in securing and developing events is driven by its strong and coordinated national events strategy ‘Scotland the Perfect Stage’. It has helped to build and maintain a diverse national portfolio of events that bring incredible value to Scotland’s economy, generating jobs and attracting visitors from across the globe while also generating significant media profile, as well important cultural and social impacts for the whole country.  

Since its inception in 2003, alongside support for our home-grown events, we have helped bring some of the world’s biggest events to Scotland, including: The 2014 Ryder Cup, 2014 Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, The 2019 Solheim Cup and COP26. Scotland’s reputation as ‘The Perfect Stage’ was further reaffirmed when we helped deliver the biggest ever cycling event in history – 2023 UCI Cycling World Championships.