Cat Leaver

Head of Brand & Global Marketing, VisitScotland 

Breakout session: Events & the Visitor Economy

As Head of Brand & Global Marketing at VisitScotland, Cat is responsible for providing leadership and innovation across all elements of brand identity, creative and marketing activation, and a portfolio of strategic projects. Her department - comprising of Design, Multimedia, Global and Partnerships Marketing, and PR - plays a pivotal role in driving responsible growth of the visitor economy through guardianship of our destination brand and creative production, close working with industry and sectors, and delivery of award-winning international marketing activity. 

Formerly Director of Brand Scotland and with almost a decade's digital agency experience prior to this, Cat also sits on the Brand Scotland Strategic Forum Group; chairs our Equality, Diversity & Inclusion Steering Group; and beyond VisitScotland has held non-executive and advisory board positions, as well as being an ambassador for the Prince & Princess of Wales Hospice.


Photography credits: © Chris Watt Photography

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