Successful Meetings University International

Hosted by the Northstar Meetings Group (Successful Meetings, Meetings & Conventions, and Incentive Magazine), this unique event caters specifically to North American meeting and incentive travel buyers looking to plan programmes outside the USA. To ensure a focused experience, only international suppliers are permitted to participate. Attendees will have the opportunity to learn from industry experts, forge invaluable business connections, and enjoy unforgettable activities at New York City’s iconic landmarks.

Dates & location:

10-12 March 2025, Mariott Marquis, New York

Who should consider attending?

The Successful Meetings University International is particularly recommended for hotels of all sizes along with DMCs and conference centres, which actively target both the meetings and incentives sectors from North America. This event will provide up to 24 pre-scheduled one-to-one appointments along with numerous networking and education opportunities with a wide range of fully pre-qualified buyers.

Who will you meet?

More than 150 business event buyers are expected at this event over 2 days, with a focus on highly qualified North American, leading agencies and corporate partners.

Why attend with VisitScotland?

• Provide your business with better visibility at the event as part of Team Scotland.
• Benefit from pre-negotiated preferred pricing for Scottish partners.
• Exhibiting as Team Scotland foster synergies, collaboration and a strong team spirit.

VisitScotland stand attendance includes:

• Pre-scheduled appointments on a shared table with another Scottish partner or VisitScotland.
• An appointment diary with 24 appointment slots for prescheduled meetings. Appointment bookings are on a mutual match basis.
• Free-flow connections on the floor outside of appointments.
• Opportunity to attend all plenary content sessions.
• Attendance at all receptions and networking opportunities.
• All food and beverage for the duration of the event.

Cost:

$5,050 (£3,825) + VAT. Please note this cost excludes travel and accommodation and is based on two partners sharing an appointment table. Spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.

In the event of oversubscription, selection criteria may include:

• Event registration received within the deadline period.
• Regional spread of partners – opportunity for partners across Scotland to be represented.
• Appropriate split of partners suitable for the event: across hotels, DMCs, service providers, venues, DMOs, CVBs, Conference Centres.
• Suitability of the partner’s business to effectively deliver requirements of the Business Events sector targeted at the event.
• Previous opportunities to participate. 

Register your Interest

The deadline for registrations is 24 November 2024. We will be in touch with the outcome shortly after the closing date.