This category opens Monday 18th March at 10:00am and closes Sunday 28th April at 23:59pm

People are the essence of the tourism, hospitality and events sector and we all have a responsibility in shaping the future of our industry. This category is for individuals who continually go above and beyond to deliver exceptional customer service, and who prioritise inclusivity, sustainability, community and responsible practices. 

This award aims to highlight and celebrate those individuals who act as an ambassador for change within the industry, showcasing a commitment to tourism as a force for good.  

Who Should Enter:
Self-entry for this category is not permitted. Entries must be submitted on behalf of the individual by a colleague or contact.

This category is open to anyone working within the Scottish tourism and hospitality industry – from front of house staff to senior management – who is excelling in their field and striving to make their workplace, community and/or local area a better place for everyone. 

Entry Questions

Executive Summary

The purpose of the Executive Summary is to give judges a general overview and better understanding of the individual. Although not an exhaustive list, some examples of the type of information judges will be looking for are listed below. This question is not scored and is for background information only.   

  • Current role and responsibilities
  • Any relevant employment and memberships/committee or board appointments etc
  • Length of time working in the industry
  • Any other information you feel is relevant 


1. Please provide a specific example(s) of a time this individual has gone above and beyond in their role to deliver exceptional service. 


2. How does this individual prioritise community, inclusivity, sustainability and/or responsible practices in their work?

3. How does this individual act as an ambassador for positive change within the industry? 


4. Please tell us what sets this individual apart from their peers. Why do they deserve to win this award?



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