Executive Summary 
The purpose of the Executive Summary is to give judges a general overview and better understanding of your business event.  Some examples of the type of information judges will be looking for are listed below.  Your event must have taken place and outcomes collated during the time period of 1^st May 2023 – 31^st March 2024. This question is not scored and is for general understanding/background knowledge only.   

• Type of event i.e. Association Congresses at UK, European or International level, Incentive Programmes, Corporate Conferences, or Sectoral Innovation Events.  
• Number of delegates/participants in person and online
• Number of years the event has been operating for, frequency of event and previous locations
• Any other information you feel is relevant

1. In what ways is your business event unique to Scotland? 

You should provide clear evidence of activity within the time period from 1^st May 2023 – 31^st March 2024. Please cover any areas you think are relevant, although you may wish to include aspects such as: 

• Highlight any innovative programming or presentation.
• Collaborative working with other Scottish businesses and stakeholders, including the “adjacent industries” beyond tourism.
• How have you developed a sustainable element to your business model?

3. Please tell us how your event incorporated responsible planning and delivery?  

The judges are looking for you to demonstrate that responsible event planning and delivery was central to your approach and that you excelled in this respect.  Please cover the areas you think are relevant but at minimum you should outline:  

• How your event has shown ambition and innovation to reduce your environmental impact.
• How your event promotes and sustains our culture and traditions.
• What you’ve done to make the event as inclusive and accessible as possible.