Scotland's premier tourism and events awards

Our Regional Finalists have now been announced. Click below to view.


Key dates for 2024

Nominations: 1 - 31 March 2024

Entries Open: 18 March 2024
Entries Close: 28 April 2024

Regional Finalists Announced: July 2024
Regional Award Ceremonies: September 2024

National-Only Finalists Announced: August 2024
National Final Award Ceremony: November 2024

Regional Winners automatically progress to the National Final as National Finalists in their category. 

And the winner is.... Scotland's Tourism and Events Industry!

Every year, businesses and individuals are honoured with a Scottish Thistle Award; the highest accolade in the Scottish hospitality, tourism and events sector. 

Hotels, restaurants, B&Bs, visitor attractions, wildlife tours, festivals, events, luxury experiences, local food and drink, thrilling wildlife tours and friendly and welcoming faces - the Scottish Thistle Awards shine a spotlight on all aspects of what makes Scotland a fantastic place to visit.

Watch the video to hear what it means to receive this prestigious award from the winners themselves - the people working hard to deliver the warm welcome and incredible experiences that Scotland is famous for.

Thinking of entering the Scottish Thistle Awards?

For over 30 years, The Scottish Thistle Awards have been recognising and championing the very best of the Scottish tourism, hospitality and events industry. The Awards honour the very best individuals, businesses and partnerships for their innovation, excellence and success.  

Shout about your Achievements

The awards are a great way to share your success with your industry peers and a chance to celebrate and reward the hard work of individuals and teams. 

Marketing Opportunities

The winners of all our awards receive national media coverage through our partnership with News Scotland, publisher of The Times and Sunday Times Scotland and The Scottish Sun.

Get Recognition

As a winner, you join a prestigious roll of honour, earning recognition as one of the best tourism businesses in the country, providing inspiration to peers and supporting tourism growth.

Thank you to our Sponsors

Headline Sponsor
Johnstons of Elgin

Best Best B&B or Guest House Experience
Abbey UK

Best Hotel Experience

Regional Rising Star
HIT Scotland

Best Visitor Attraction
Jacobite Loch Ness Cruises

Best Luxury Experience
The Macallan Estate

Media Partner
News Scotland

Outstanding Cultural Event or Festival

Celebrating Thriving Communities
The Scottish Sun

Innovation in Tourism
The Times/Alba


Scottish Thistle Awards
c/o VisitScotland
Waverley Court, 4 East Market Street, Edinburgh, EH8 8BG
0131 472 2228


© Copyright Scottish Thistle Awards 2024