Journey: The Business Events Conversation 2025

Network, learn, and reconnect as the Scottish business events community comes together.

At the upcoming edition of Journey: The Business Events Conversation, we will explore the theme of IDENTITY - what it means to be Scottish and how that identity shapes the way we promote our incredible country on the global stage for conferences and incentives.

How can we blend Scotland’s unrivalled adventure, world-class hospitality, exceptional cuisine, and rich cultural heritage with a commitment to environmental responsibility and positive community impact? Our industry has the power to do good for our communities and it’s the only way forward. 

Join us for an exploration of IDENTITY through specially curated workshops, stimulating debates, and inspiring conversations. We welcome back our most popular sessions from previous years, while introducing new, signature experiences to leave you energised to face 2025 with new vigour.

Over the coming months, we’ll be revealing an exciting agenda and the people who will be leading us on the day. Be prepared to bring your full self as we explore IDENTITY at the Journey: The Business Events Conversation.

Date & location:

19 February 2025, John McIntyre Conference Centre, University of Edinburgh

Privacy Notice

• You are giving your personal data to VisitScotland as the data controller, for the purpose of registering for and administering your attendance at a business event conference. 

• You are being asked to provide your name, email address and organisation name and details where applicable.  You will also be asked for information about access or dietary requirements you have. 

• If you do not provide the information requested we may not be able to administer your attendance at the conference. 

• Your personal data will be processed on our behalf by Microsoft and EventsAir,  both processors contracted to VisitScotland, Microsoft is located in the UK and EventsAir is a company located in the EEA. Information about your attendance will be shared with the conference venue and is protected by the terms of the contract between VisitScotland and the venue. 

• Your personal data will be held on this system for six months and will then be securely deleted.  Access and dietary data will be deleted one month following the conclusion of the conference. 

• The lawful reason for processing your information is that it is necessary for the performance of a task carried out in the exercise of official authority vested in VisitScotland.  The lawful reason for processing any access or dietary requirements is your explicit consent for us to do so. 

• Your personal data will be processed in the UK and EEA. 

• You have rights with regard to how your personal data is used, including the right to complain to the regulator (the ICO in the UK).  For full information about your rights and how to complain, visit our privacy policy page: Privacy Policy - About Us | VisitScotland.org.

Filming & Photography Notice

By attending Journey: The Business Events Conversation, you acknowledge that photographs and filming may take place during Journey: The Business Events Conversation. VisitScotland reserves the right to use images and videos recorded during Journey: The Business Events Conversation with your photograph and/or likeness in future marketing materials, including social media channels, websites, and print material, without obtaining any further approval from you or making any payment to you. If you do not wish your photograph to be taken during Journey: The Business Events Conversation, then please inform our team during the conference and we will use reasonable endeavours to comply with your request.