Paul Easto, CEO, Wilderness Scotland

Back in 2001, Paul gave up a career as a surveyor and co-founded Wilderness Scotland equipped with nothing more than a second hand Land Rover and a third hand laptop. He didn't have any idea how to run a travel business but was driven by a mission to share his passion for the wild places of Scotland. Some two decades on and Wilderness Scotland, based from a zero carbon HQ in the Cairngorms National Park, now operates throughout the UK and Ireland. The business has been named the No.1 Adventure Travel Company in Europe by National Geographic, the Best Green Tour Operator in the World Travel Awards and one of the UK's Best Workplaces. A founding signatory to the Tourism Declares a Climate Change Emergency, Wilderness Scotland is working towards the goal of becoming climate positive by the end of 2021.