Gergana is a sustainable tourism specialist with experience in tourism business development, industry collaboration, and customer orientation. She holds a Masters degree in Tourism from The George Washington University School of Business, Washington DC.

Gergana has fifteen years of work experience with a variety of sustainable tourism projects across countries with different socio-economic profiles. Throughout her career she developed strong strategic planning and management experience that considers the multidimensional nature of tourism as well as the complexity of the stakeholder networks it involves.

At Adventure Travel Trade Association Gergana’s energy leads and fuels the exciting work that the organisation is doing in Europe and Central Asia.