Head of Engagement, VisitScotland
As Head of Engagement at VisitScotland, Denise Hill is responsible for one of the organisation’s largest teams with focus on ensuring engagement with purpose across the areas of business engagement and advice, quality, global intermediary marketing and partnership. Responsible tourism development has increasingly become a focus of the work of all of these teams. Previously Head of International Marketing and of Market Strategy and Development, Denise’s career in global partnership marketing has led to longstanding involvement in the field of route development. Working closely with Scotland’s airports and a long list of airline partners, Denise has over the last 10 years been extensively involved in projects which have expanded route networks into Scotland, dramatically increasing Scotland’s accessibility and attractiveness for inbound visitors and business travellers alike.
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