Dates & Location:
29 October, ICC Birmingham, UK
Who should considering attending?
This is the perfect platform for regional properties, DMOs, or independent venues targeting the UK market. Buyers are hugely interested in venues which may be unknown to them or with a unique offering. Accessibility remains key, therefore, suppliers with strong links to the North of England & Midlands would be welcomed by buyers. Venues and destinations with sustainable credentials are vital.
Who will you meet?
Buyers are recruited from the North of England, Midlands, and a small number from the London area. This show is primarily a free-flow style exhibition for pre-qualified buyers with a strong hosted buyer programme in attendance. Hosted buyers (working more than 60 minutes from the venue) are asked to make a minimum of 4 appointments with exhibitors. CHS Birmingham is a strong show to meet both independent and larger MICE agencies, corporate event planners, venue finders, Executive Assistants, and UK Associations.
Why attend with VisitScotland?
- VisitScotland has the largest destination stand at the show each year, with a prime location capturing buyer attention on arrival.
- Exhibiting under the Scotland banner aids buyers in recognising your business as Scottish.
- Exhibiting collectively provides a lower price point than attending independently.
- We can support attending suppliers with introductions in this market.
VisitScotland Stand Attendance Includes:
- Reserved space to conduct meetings on the VisitScotland branded stand.
- Pre-show marketing and PR support by VisitScotland.
- Access to your own personal online portal to manage meetings.
Cost:
£1,550 + VAT. Please note this cost excludes travel and subsistence.
Please note that spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.
To understand more about our selection process, find out more in our terms & conditions section at the bottom of the page. In the event of oversubcription, selection criteria may include:
• Event registration received within the deadline period
• Regional spread of partners – opportunity for partners across Scotland to be represented
• Appropriate split of partners suitable for the event: across hotels, DMCs, service providers, venues, DMOs, CVBs, Conference Centres.
• Suitability of the partner’s business to effectively deliver requirements of the Business Events sector targeted at the event.
• Previous opportunities to participate.