VisitScotland Business Development Programme

Thank you for your interest in developing your business with VisitScotland. 

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VisitScotland Business Development Programme

Please fill in and submit the registration form below to secure your space at your chosen webinar(s). You will be sent an automated email with links to Microsoft Teams. 

If you have questions about the registration or chosen webinar(s), please reach out to business.support@visitscotland.com and reference the Business Development Programme.

If you would like more information on how we process your personal data you can access our Privacy Policy. 

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Please select your business type(s)

Please select the webinar(s) you wish to attend

VisitScotland Business Essentials: Bitesize Webinars - Market Intelligence on the UK Market

Join us for an in-depth exploration of the UK market and discover the potential for growth from this segment. These customers are more likely to travel during quieter seasons and visit lesser-known areas of Scotland. We will share the latest visitor data and provide a forward look at the sentiment and travel intentions of UK residents to understand their motivations for coming to Scotland and what they enjoy doing while they are here. Come along to this session and learn how to leverage these insights to optimize your strategies and enhance your understanding of this key market.
Jun 05, 2025 | 1400 - 1430

VisitScotland Business Essentials: Bitesize Webinars - Importance of our International Markets

Discover why international visitors are vital for your business and how to tap into these lucrative markets. This webinar will delve into the volume and value that the international market can bring, providing practical tips on reaching these visitors and understanding their booking behaviors. Join us to learn how you can broaden your market reach and reduce risk by diversifying your focus.
Jun 19, 2025 | 1400 - 1430

VisitScotland Business Essentials: Bitesize Webinars - Attracting the European Visitor

Explore the vast opportunities within the European market and discover the main inspirations of them booking a holiday to Scotland. This webinar will highlight the great potential from EU visitors and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage in targeting this market. Learn how to leverage these insights to refine your marketing strategies and effectively appeal to European visitors.
Jul 03, 2025 | 1400 - 1430

VisitScotland Business Essentials: Bitesize Webinars - Attracting the North American Visitor

Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. This webinar will explore the significant impact North American tourists can have on your business, how to reach them through various channels, and the role of distribution partners in this market. Gain insights into booking behaviors and learn how to tailor your offerings to meet their expectations.
Jul 17, 2025 | 1400 - 1430

If you would like more information on how we process your personal data you can access our Privacy Policy  our Terms and Conditions and our Cookie Policy

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Summary

Terms & Conditions

Terms & Conditions
These Terms and Conditions set out the terms and conditions by which VisitScotland provides an event platform.  

Data Protection 

We will use the personal data provided by you in this form to: 

  • register you for this event
  • contact you about this and future events
  • send you post event surveys to seek your feedback on the event and for event evaluation purposes

We will use your details in accordance with our Privacy Policy. 

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Thank You

Please return to https://support.visitscotland.org/training-events for future webinars and business development workshops.

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