Unlocking the Potential: The Power of Inclusive Marketing - 17th September 11am-12pm

Open to all Scottish tourism business.

Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. 

We’ll explore:

  • Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently choose your business.
  • Inclusive marketing in action with expert Carrie-Ann Lightley (Accessible Travel Writer & content creator ), who will share practical tips on how to use photography, content, and messaging to authentically connect with this growing market.
  • Support tools and resources available through our Business Support Hub to help you implement what you’ve learned and enhance your visibility to inclusive travellers.

This is a valuable opportunity to strengthen your approach and better connect with the inclusive tourism market.

Please create a new user account if you are registering for the first time.

Please login to your existing account if you already have login credentials for the VisitScotland Business Development Programme.

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Unlocking the Potential: The Power of Inclusive Marketing

Please fill in and submit the registration form below to secure your space. You will be sent an automated email with links to Microsoft Teams. 

If you have questions about the registration or webinar, please reach out to business.support@visitscotland.com and reference the Business Development Programme.

If you would like more information on how we process your personal data you can access our Privacy Policy. 

 

Contact Details

Please select your business type(s)

If you are an accommodation provider - Do you have any rooms which are classified or promoted as accessible or adapted for wheelchair users?

Do you promote your venue or event as accessible, or dementia or autism friendly or do you have services for visitors with hearing or sight loss?

VisitScotland is running a Tay Country Inclusive Tourism Destination Programme, would you like to know more about this, with a view to taking part in this free project?

This project would involve a further webinar on inclusive design and an in person workshop on welcoming all customers.

Are you looking to refurbish or adapt your property to enhance your space & better meet the needs of a diverse range of visitors. We have limited spaces, by expressing your interest you will be considered for this pilot or we will be in touch with further online support.

Privacy Notice

  • You are giving your personal data to VisitScotland as the data controller, for the purpose of registering to attend our Inclusive Webinars 2025 and for us to send you follow up communications including a feedback form. If we want to use the information you provide for a different purpose we will inform you before doing so.
  • You are being asked to provide your name, email address, organisation name, business address. Please note that this session will be recorded. Your name, photo, video image and audio will be recorded unless you choose to join the session without video or audio. If you do not join with video, your name or initials will still form part of the recording. Your name will also be visible if you ask a question using the webchat functionality. If you do not wish to be recorded at all, please do not join the session. You will be able to view the recording of the session. Once the session is over, the recording will be stored and may be kept beyond your employment with VisitScotland.
  • If you do not provide the information requested we may not be able to confirm your place at the webinar.  
  • Your personal data will be processed by specialist systems contracted as data processors to VisitScotland as the data controller.  For this event these are:  Microsoft, Bloomreach, Canto and EventsAir. 
  • If you have an existing relationship with VisitScotland your personal data will be used to update our records which will be anonymised at the end of your relationship with us.  If you have no existing relationship with VisitScotland your personal data will be held for three months following the event and then securely deleted.  
  • The lawful reason for processing your information is contract.
    • If you choose to share your contact details with other attendees, the lawful reason is consent.
    • The special category data exemption which permits VisitScotland to process appropriate dietary or access information for this event is based on your explicit consent. By including this information in your email response and sending it to us you are providing us with such consent.  If you do not provide consent we may be unable to fulfil your requirements.  You can withdraw your consent at any time by emailing business.support@visitscotland.com. 
  • Your personal data will be processed in the UK and the EU.
  • You have rights with regard to how your personal data is used, including the right to complain to the regulator (the ICO in the UK).  For full information about your rights and how to complain, visit our privacy policy page: Privacy Policy - About Us | VisitScotland.org. 
  • If you would like more information on how we process your personal data you can access our Privacy Policy  our Terms and Conditions and our Cookie Policy
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Thank You

Please return to https://support.visitscotland.org/training-events for future webinars and business development workshops.

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